NHL's severe gambling problem worsened during recent study
Photo credit: NHL.com
A new report shed light on a massive issue in the NHL.
Ads have obviously become a massive part of our lives. Whether on social media or on the street, we're constantly being targeted by brands or companies.
It's the same in hockey. After ads on the boards, most teams now have ads on jerseys. During TV broadcasts, there are even more.
Watching NHL games, what strikes is how many gambling ads there are. Ironically, this comes from the very league that handed Shane Pinto of the Ottawa Senators a 41-game suspension for betting.
The Guardian recently published a report on exactly how many ads there are, and the number is almost frightening.
The Guardian Publishes Eye-Opening Report About Gambling Ads In The NHL
According to that report, fans can see gambling ads as often as 13 seconds apart:
"The study by researchers at the University of Bristol analyzed gambling marketing during the six Stanley Cup Finals games this year between the Florida Panthers and Edmonton Oilers, and the seven NBA Finals games between the Indiana Pacers and Oklahoma City Thunder.
Across those 13 games, researchers recorded 6,282 instances of gambling-related marketing. This included gambling company logos on jerseys, rinkside and courtside ads, in-game mentions, and commercials. Notably, 94% of the instances were recorded during the NHL broadcasts.
The report found that, on average, gambling logos and ads were shown 3.5 times per minute during the NHL games, with the most saturated game featuring 4.7 gambling-related marketing instances per minute-equating to one every 13 seconds.
In contrast, the NBA broadcasts averaged just 0.26 gambling references per minute. This disparity may be partly due to the NBA's growing use of platforms such as YouTube, which imposes stricter limits on gambling ads, the researchers noted."
Across those 13 games, researchers recorded 6,282 instances of gambling-related marketing. This included gambling company logos on jerseys, rinkside and courtside ads, in-game mentions, and commercials. Notably, 94% of the instances were recorded during the NHL broadcasts.
The report found that, on average, gambling logos and ads were shown 3.5 times per minute during the NHL games, with the most saturated game featuring 4.7 gambling-related marketing instances per minute-equating to one every 13 seconds.
In contrast, the NBA broadcasts averaged just 0.26 gambling references per minute. This disparity may be partly due to the NBA's growing use of platforms such as YouTube, which imposes stricter limits on gambling ads, the researchers noted."
The NHL has never made this much money. They get their fair share of profits from gambling companies, and with the way things are going, it's hard to see where it will end.
While fans can rejoice that the NHL salary cap will rise, it's important to understand why and how it will happen.
Previously on HawksInsider
| POLL | ||
AOUT 27 | 291 ANSWERS NHL's severe gambling problem worsened during recent study Do you feel there are too many gambling ads during NHL games? | ||
| Yes | 256 | 88 % |
| No | 35 | 12 % |
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