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Bedard's ever-growing sponsor list


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Ryan Hall
September 8, 2023  (0:30)
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The story of Connor Bedard traces back to a time before he was drafted on May 8th, 2023, by the Chicago Blackhawks. I distinctly recall watching a Saturday night game when Ron MacLean mentioned a young kid named Connor Bedard, who was poised to become the next player to watch in the upcoming years.

Now, this summer, he has taken the spotlight and has been the talk of the NHL since his draft day. The Blackhawks went to great lengths to revamp their team and secure a lower ranking in the NHL, all to increase their odds of landing him. With that mission accomplished, Bedard and the Blackhawks are now focused on building their team for the future.
However, Bedard has found himself inundated with texts and phone calls from sponsors eager to sign him up as the face of their product. During the NHLPA Upper Deck Rookie Showcase, held in Arlington, VA, Bedard participated in photo shoots, and media sessions, and took numerous photos, particularly because he was donning his Blackhawks jersey for the first time.
Upper Deck has inked an exclusive deal with Bedard, granting them the sole rights to produce his hockey cards. Jason Masherah expressed his excitement, stating,
"Connor Bedard is one of the most anticipated prospects in sports right now, and we're thrilled to have him as part of the Upper Deck family. Throughout the upcoming NHL season and Bedard's entire NHL career, we'll capture his iconic moments on the ice and immortalize them exclusively on trading cards for fans to enjoy for years to come".

Bedard is poised to amass significant wealth as sponsors such as Hyundai Canada, Lululemon, Sherwood Hockey Sticks, Bio Steel Sports Nutrition, and AJ Sports have all signed on to enhance their global exposure and promote their products.
As his career gains momentum, I anticipate many more sponsors will come forward, eager to strike deals and feature his face on their products as soon as possible. Connor Bedard is on track to become the next face of the NHL shortly.
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Bedard's ever-growing sponsor list

Will Connor Bedard become the richest NHL player in history?

Yes4555.6 %
No3644.4 %
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