Rockford IceHogs Unveil a New Jersey and Ad Sponsorship Patch

The new jersey also has a sponsorship patch on the right shoulder, with the letter worn by players still on the left shoulder. The new sponsor for the IceHogs is Pepsi, which incorporates the logo on the sponsorship patch. The rebranding is definelty a major change from the old jersey's, but is just the tip of the iceberg for potential new sponsorships and how those could be presented in the future.