Unfortunately his opinion and comments over people not buying poppies, ultimately offended the masses by using the comment "you people". Cherry was interviewed after his dismissal from Sportsnet by Fox News's Tucker Carlson where Cherry stood by his comments, and despite the majority of the hockey world supporting Cherry, Sportsnet did not, including his co-host and former best friend Ron MacLean who threw Cherry under the bus.
A Twitter post from a few years ago has been brought up since Cherry was on TV, a Don Cherry vintage video has resurfaced. The video of Cherry from his coaching days. The video comes after a loss against the New York Rangers,