As reported recently, the NHL has been trending in the wrong direction in terms of growth, especially with viewership on television and overall interest. Since the onset of the COVID pandemic in 2019-2020 the league has not recovered its viewership as much as it'd hoped.
There are many reasons why the NHL is struggling with its viewership these days. from those frustrating blackouts that have plagued the league for years which force viewers to seek alternative methods to watch their hockey games, to the disastrous digital signage that has obscured many players as they try to capture local companies.